Businesses love them, wait for them with bated breaths and consider them the very purpose of their existence. Repeat customers are every content writer’s dream too, and why not? Repeat clients are bankable, they provide a steady flow of income, and they are great for boosting the morale of hard-at-work writers.
Would you Like to Convert New Clients into Repeat Customers?
Here are some of the simplest, most reliable ways you can try converting first-time clients into repeat customers –
Be a Thorough Professional
Clients appreciate timely responses, detailed replies and relevant questions. Be prompt in your communication with them, and excellent at what you deliver, on time and to specifications. Do not miss a single opportunity to showcase yourself as a professional writer. This includes specifying your terms and conditions so that there is no space for ambiguity later on.
Impress Them the First-Time Round
There is nothing better than this very moment. When working on a brand new project; do an exceptional job at it and get them to love your work. If they are impressed with you during the very first project, they will surely come back to you again.
Offer Great Value
Since a new client is working with you for the very first time, it is your responsibility as a freelance writer to wow them with your writing. When you deliver high quality content, meeting their specific guidelines, you add value to your association with them and give them logical reasons to come back to you with more orders.
Consider your Suitability for the Project
Sometimes, in your excitement to land a new project, you may not consider whether or not the prospective writing job is suitable for you. Taking on a project that does not interest you or is outside your area of expertise can prove fatal as the project unfolds.
It is better to politely turn down the offer than to take on a project that you do a terrible job at! Believe me, the client will appreciate your honesty and may actually come back to you with a project that’s more suitable for you.
Though there are no guarantees of repeat orders in our profession of web content writing, it is in our best interests to do a good job with every new writing assignment we take up.
Give your 100% to every writing job and keep your fingers crossed.
~ Happy writing!