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In the world of digital marketing, quality content has been, is, and will be in high demand for the foreseeable future. However, creating such engaging copy regularly can seem overwhelming, especially when publishing content on a large scale. It’s here that the best AI copywriting tools make a smooth entry.

AI tools use smart algorithms and sophisticated bots to analyze data sources across the web and generate content based on what they learn from the resources that already exist online. So, using AI copywriting tools, you can come up with a complete reservoir of topic ideas, and create article outlines and ad copy related to your niche – thereby simplifying and speeding up your content creation process.

Think of AI tools as magicians wearing many hats and supporting people from all spheres of life to create and communicate effectively through written content.

Of course, since AI lacks human emotions, you will need a freelance copywriter to tweak and enhance the text to make it more believable, relatable, and factually correct. 

8 Best AI Copywriting Tools: Content Creation Made Easy

Let’s look at the best AI copywriting tools for freelancers in 2024 and why hiring a copywriter makes sense to leverage the full potential of these AI tools. 

1. Copy AI - One of the best AI copywriting tools of 2024

Copy AI is a generative AI platform that’s designed to help you work faster, smarter, and more efficiently. Popular among freelancers who want to serve their clients with high-quality and timely content, assists in generating valuable content easily and effortlessly.

Using its simple interface, you can conduct keyword research, and come up with blog outlines and actual posts, product descriptions, social media captions, and more. Next, based on the initial draft, you can customize the content to meet the brand’s voice and tone.

DID YOU KNOW? You can maintain the desired writing voice across different content pieces and get up to 2000 words free per month on sign-up. Ready to support your copywriting efforts with



Rytr is an AI-powered writing assistant that generates compelling content based on the use case you choose. These can range from business idea pitches and blog outlines to landing page copy to Facebook, Twitter, and LinkedIn ads, etc.

Rytr’s scope spans numerous industries and 40 languages, and it also offers a handy browser extension so you have access to the tool wherever you go. The tool allows users to collaborate with other writers and make real-time edits and removes the need for several other apps for SEO and grammar, etc., making it an all-in-one writing assistant.

DID YOU KNOW? You can generate up to 10,000 characters per month with its free version and upgrade to the premium plan if you don’t want usage restrictions and need its extra features.

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3. Writesonic


Writesonic is a user-friendly AI writer, copywriting, and paraphrasing tool. It helps marketers and freelancers create quality content quickly and efficiently, making it one of the contenders on my list of the best AI Copywriting tools.

Using Writesonic, you can come up with relevant keywords using its keyword suggestion tool, and create high-impact landing pages, ad copies, blog posts, social media content, etc. You can also customize the content to match your brand’s voice.

Other features include file chat, an extensive prompt library, team collab, AI-generated artwork, and more. 

4. ContentBot


ContentBot is an advanced content generation tool that supports all kinds of content creators – be it copywriters, digital marketers, bloggers, SEO specialists, content marketers, etc. It utilizes smart algorithms to create content pieces including articles, scripts, blog posts, video content, social media captions, and more.

With ContentBot, you can also write a compelling brand story and create a stronger connection with your customers and clients.

If coming up with content issues is a struggle for you or if you’re facing writer’s block, using this tool will help you find a good starting point and ease your content creation process. 

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5. Quillbot


Quillbot is an AI assistant that allows you to copy your content into the tool for paraphrasing and rewriting, tone correction, grammar, plagiarism checks, and content improvements.

With the help of its built-in translator tool, you can easily translate your content in over 40 languages. The citation generator is another useful feature if you want to create citations as you work.

Also Read: 10 Best Writing Tools to Write Faster and Better in 2023

6. Describely


Describely is an AI-powered e-commerce content generator that enables you to start creating product content for your e-commerce products.

You can use it to write page titles, meta tags, and descriptions faster than traditional methods. Describely supports bulk content generation too which is a huge plus for businesses having a large product portfolio.

DID YOU KNOW: You can generate e-commerce content for up to 5 products using its FREE trial and content for up to 15 products at $15 per month.

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7. Wordtune


Wordtune Generative AI helps users speed up their daily tasks to reach their professional potential. It has features like rewriting, summarizing, creating from scratch, and writing faster while maintaining your style or adopting other styles.

Thanks to Wordtune, you can quickly fine-tune lengthy documents and content, making them readable and less overwhelming.

DID YOU KNOW: The tool allows up to 15 rewrites and unlimited text revisions per day under its FREE plan.



MaxAI is a 1-Click AI tool powered by ChatGPT. It lets you improve the tone and grammar of your written content, summarise or translate any text, and even summarise and chat with the content on any page.

You can add it to your Chrome browser as an extension and enjoy the ease of composing content anywhere. Since the ChatGPT prompts work with a single click, getting work done is quick and effortless.


Thanks to the swift growth in AI technology, AI copywriting tools are set to alter the way we create content, not just in 2024 but in years to come. The eight best AI copywriting tools above are an excellent starting point for not just businesses and freelancers but also general users who want to speed up their content creation processes and have a writing assistant to help them with generating blog post outlines, brand narratives, compressing lengthy information and other writing-related tasks.

However, don’t forget that AI tools use content from the web as reference material before presenting you with the compiled content so make sure to fact-check the information it provides and ensure its accuracy. Not just that. You must tweak the AI content to match your brand’s voice and this is why, it is best to hire a copywriter who knows how to use these best AI copywriting tools in the right way for your business.

If you’re looking for an experienced freelance content writer and AI copywriter to help you enhance your content creation processes, contact me.