Aluminr Bespoke Doors Manufacturer Case Study

My experience in writing content for the luxury industry took an exciting turn when I collaborated with Aluminr. This exceptional brand specializes in designing and crafting handcrafted copper doors for upscale, luxurious spaces, showcasing the exquisite craftsmanship of highly skilled artisans.

Case Study: Aluminr

Industry: Bespoke Luxury Copper Door Manufacturer

Website: Aluminr.com

🧰 Services Provided

• Ghost Writing
• SEO Blog Post Writing
• SEO Content Writing
• Luxury Copywriting

The Client

Aluminr is a premium copper door manufacturer that is known for its exquisite custom metal door designs in copper, brass, and bronze. The brand is synonymous with creative imagination, a passion for beauty, and meticulous attention to detail. To date, Aluminr has created and delivered exceptional bespoke pieces for some of the most reputable and ambitious projects worldwide. 

The Background

Founded in 2019, Alumnir has, in a short span, set new benchmarks in custom handcrafted door designs. Working in tandem with highly experienced and skilled craftsmen, the brand has exported its masterpieces to over twenty countries, including the USA, UK, France, and Portugal. Its clients include reputed interior design and architectural firms worldwide.

The Challenge

Aluminr had already established a visually strong presence on Pinterest, which was performing well for them. However, the organic traffic to their website was severely lacking, and their blog was outdated and underutilized, lacking high-quality, purposeful content. As a result, they didn’t have sufficient active avenues or touchpoints to attract their niche audience, including luxury homeowners, builders, and architects seeking plush, high-end, handcrafted designs. 

What They Needed

After discovering my website, Aluminr’s director, Mr. Rajat Oberoi, approached me for content support. They wanted to hire a writer who excels at SEO content writing and luxury copywriting. Someone who can follow a highly detailed brief and craft engaging, informative, and keyword-rich blog posts that match the brand’s luxury tone without sounding SEO-heavy.

My Approach 

• I began by having a discovery call with Mr. Oberoi, where we discussed his core business, clients, products, and USP. 
• Next, I visited their website, blog, and social media to familiarize myself with the industry, products, and the current quality of their content. 
• Since the website and blog were underperforming from an SEO perspective, my job was not only to craft high-quality blog posts that celebrate the artistry of handcrafted doors and showcase the brand, but also to improve the internal linking of the website within the blog posts.  

The Tasks

Here’s a quick recap of some of the tasks that were executed: (Portfolio)

• Wrote high-quality, SEO-friendly blog posts that appeal to both human readers and search engines.
• Used creative luxury copywriting to create a sense of drama and wonderment around exquisite door designs.
• Used brand-appropriate language to celebrate Aluminr’s luxury appeal, elegant projects, craftsmanship, and unique designs.
• Subtly incorporated the right targeted keywords and interlinked them to Aluminr’s internal website pages to boost search performance and rankings.
• Incorporated the provided images to feature the projects and door designs.

The Results: SEO Blog Writing Services

• A steady flow of high-quality blog content turned Aluminr’s blog into a treasure trove of valuable industry information and sophistication.
• The new blog content now supports their organic traffic goals while intensifying brand affinity and recognition among their audience. 
• The website’s internal linking structure became more substantial and well-rounded.
• Aluminr’s blog reached a steady state with its Pinterest profile and began standing out among the luxury audience.

Client Review

We hired Akanksha for blog writing services. She is amazing. Love her style of writing. She has a quick turnaround time, too. Would definitely suggest using her services. 

— Rajat Oberoi, Director, Aluminr 

All Set to Get High-Quality Blog Content for Your Luxury Brand?

Hi, I’m Akanksha — The Dependable Writer. I offer goal-focused, SEO blog writing and compelling content that helps premium brands boost their organic reach with class and sophistication.  From high-performing landing pages and targeted emails to engaging e-books and product descriptions, I can help you give your brand communications a definitive voice.

💌 Curious how we can work together? Get in Touch!