It’s not every day that you encounter a brand steeped in artistry and heritage. A brand that had a humble start with a small shop at Chawri Bazaar and quickly turned into a massive name in Luxury Handles – a true trendsetter and industry leader that has consistently celebrated the extraordinary!
Case Study: Benzoville
Industry: Manufacturer and Supplier of Luxury Door & Furniture Handles
Website: Benzoville.com
🧰 Services Provided
- Landing Page Copywriting
- Email Campaign Copywriting
- Sales Letter Copywriting
- Lead Funnel Copywriting
- Promotional content, CTAs, and FB Ad Copywriting
- E-book Content Writing
- YouTube Script Writing
- Brand Voice Development
- Content Strategy Consultation
The Client
Benzoville is a luxury Door Handles and Furniture Handles brand that’s known as the top architect’s No. 1 choice for luxury handles. With showrooms in New Delhi and Gurgaon, India, Benzoville is the exclusive partner to some of the world’s leading European handle brands like Olivari, Furnipart, Salice Paolo, Enrico Cassina, and more.
The Background
Benzoville is the first Indian brand to introduce premium, International door handle designs to India, providing luxury homeowners with access to the latest European products without leaving the country. The brand is synonymous with fine luxury, exquisite designer handles and hardware, and customer service that exceeds expectations. Benzoville clients include notable architects, dealers, and end customers.
The Challenge
Benzoville was promoting its brand through email marketing campaigns, Instagram, and sales letters. When they came to me, they already had a substantial amount of content, which they were using to try to reach their target market. However, there was a problem.
Despite publishing numerous promotional pieces, the brand’s messaging remained unclear. Every email, blog, and landing page sounded different without a cohesive voice. The inconsistency in their content was hurting their brand recall and undermining the premium feel they wanted to deliver.
What They Needed
They wanted one thing: consistency. A voice they could call their own. A writer and content partner who could rework their existing content to unify their messaging, elevate their tone, and create new, high-performing content that brings harmony across all content touchpoints.
My Approach
- I began by having a deep discussion with the CEO, Mr. Akshat, to understand the problems he was currently facing in getting the messaging right for his brand.
- Next, I studied Benzoville’s existing content (website, blogs, social profiles, and emails) to understand their intent, identify gaps in their tone of voice, and pinpoint missed opportunities.
- We had several brainstorming sessions to delve deeper into what needed to change, what had run its course, and what needed to be introduced to bring the brand’s voice up to par with its premium image and shining reputation.
- Several Google Sheets later, there was a clear direction on what needed to be done to get Benzoville’s messaging on point.
The Tasks
The content creation and editing process was divided into phases, which began with rewriting the existing content and progressed to creating a high-quality lead generation and sales funnel content tailored to different customer and client profiles.
Here’s a quick recap of some of the tasks that were executed consistently:
- Established a clear, elegant, and confident brand voice.
- Rewrote email campaigns with voice consistency.
- Rewrote client interaction scripts for the telephonic sales staff to deliver a premium experience at every touchpoint, from the initial customer interaction.
- Crafted newsletter content that resonated with their audience.
- Wrote promotional content and FB ads to generate more leads.
- Created YouTube Scripts for the brand’s promotional videos.
- Developed high-performing landing pages to drive leads and conversions.
- Helped in creating high-quality content for downloadable e-books and magazines that matched the luxurious aesthetic of their products.
- Drafted professional sales letters to accompany product samples and new launches for high-profile architects.
The Results
- Unified brand voice across Benzoville’s emails, landing pages, and newsletters.
- The sales team is better aligned with the brand’s positioning and better equipped to deliver a premium feel to the customers and clients they interact with.
- Increased customer engagement with tone-aligned, emotionally resonant messaging.
- Higher brand recall and trust among their premium clientele.
- Seamless collaboration leading to repeat projects and long-term partnerships.
- Consistent and uninterrupted launch of new promotional kits and messaging.
Client Review
“Effective communication or the right messaging is very important when it comes to marketing or talking with customers. In the past, we were struggling to formulate our feelings into words but Akanksha made our life easier by understanding what we want to say and translating it into perfect words.
We now reach out to our customers with the best communication, and our words express our feelings and emotions perfectly as intended. I am glad to have Akanksha as part of my team and highly recommend her copywriting services to anyone looking for a person who can translate feelings into WORDS.”
— Akshat Bansal, CEO, Benzoville
Ready to Craft Compelling Content for Your Luxury Brand?
Hi, I’m Akanksha — The Dependable Writer. I write compelling content and brand storytelling that helps premium brands stand out with substance and style. From high-performing landing pages and targeted emails to engaging e-books and product descriptions, I can help you give your brand communications a definitive voice.
💌 Curious how we can work together? Get in Touch!
