Importance of Good Content Presentation
Bagging a brand-new freelance writing gig is a happy occasion. It gives the writer the opportunity to place themselves in the readers’ shoes and to converse with them in the language they understand best but without forgetting about the importance of good content presentation.
Nothing can be more satisfying for a freelance writer than watching their thoughts and expressions take shape into words as they fill a blank document with words that can inform, engage and persuade.
However, I believe that the way you present the content to a client is nearly as important as the quality of content you write. Needless to say, content presentation holds a lot of significance when it comes to delivering a top-quality content document to a client.
HERE ARE MY 5 FOCUS POINTS TO PREPARE AND DELIVER A SPARKLING CONTENT DOCUMENT –
WRITE EXCEPTIONAL QUALITY CONTENT
My first and foremost focus is on the content’s quality. I aim to deliver relevant, well-written content that meets the client’s needs and expectations.
Being in-tune with the client’s requirements and business objectives should be your top priority.
ADD PLENTY OF WHITE SPACES
I add sufficient white spaces and insert the right number of sentence breaks within the content.
The paragraphs of content on a page are not very long and well-spaced out, making it easy for the readers to read the content without any strain.
White spaces are cooling to the eyes.
LARGE FONT SIZES, COLORED HEADINGS
- The headings are always two points bigger in size compared to the rest of the content in the document so that the reader can go through the main points within seconds.
- The ‘Verdana’ font is my personal favourite, and I generally use font-size 11 for the body text.
- I always align the content (justify) to give it a clean look, and use centre-justify for important blocks of text.
- I like to use a combination of two to three different font colours throughout the content to differentiate between different sections of the document. It is necessary to maintain a balance with colours though.
Go overboard and you can end up making the document look garish. Balance is key.
Bold, Italics, Underline and Bulleted Lists
- I like to emphasize on, and highlight the important points using bold, italics and underline.
- Bulleted Lists are a great tool when you need to organised the content and maintain perspective.
Clients may or may not use the content with the formatting I provide. Nevertheless, it is my job to give them a sparkling document and I make sure I deliver it.
I like to add a personal touch to each document I prepare by placing my website’s logo in the document’s header section. This gives me a wonderful branding opportunity, and it adds a stamp of genuineness to the document. After all, first impressions are lasting impressions.
Give it your best shot and enjoy the feeling of knowing you did the best you could!
I’d love to know how you add finishing touches to your delivery document. Let me know in the comment section below.