Effective product pages are essential to building and running a successful, high-performing e-commerce store. After all, your ecommerce product pages are your storefront, online and they better be good if you want to attract the attention of website visitors and convert them into paying, returning customers. In this article, let’s look at the crucial elements that go into creating sales-generating ecommerce pages for your products online and how to consistently create ecommerce product pages that bring you business.
Effective Product Pages to Enhance The Shopping Experience
When creating the individual pages of your products, there are several factors to consider to get the best results online. It includes the overall page design, the visuals you use, the descriptions of your products and much more. Let’s dive in!
1. Use High-Quality, Captivating Product Images
You can never pay too much attention to the quality of the product images you use when it comes to your online store. Since customers are looking at your products virtually, you need to ensure that the first impression wins them over. Not just that. Your product visuals should give shoppers an in-depth view of your product from different angles. One way is to invest in a professional photoshoot and use high-quality, clear and professional images of your products throughout your online store.
Remember, a visually appealing ecommerce product page enhances the user experience and gives them greater confidence to buy from you.
2. Write Engaging Product Descriptions
Just putting images of your products is not enough. You should also include well-worded, compelling descriptions of your products, including directions for use, material and dimension details and care instructions to help customers with their purchase decision. Engaging product descriptions create a story around your product and help to communicate their value to your customers.
Since the attention span of online users is limited, ensure that your product descriptions are concise, easy to read and convincing.
DID YOU KNOW? By hiring a skilled e-commerce and product description writer, you can unleash the full potential of your eCommerce store and get more conversions for your products. You should acquaint yourself with the best ecommerce copywriting techniques to sell more online.
3. Incorporate Story Telling on Your Product Pages
Humans love stories. Period. So when creating your ecommerce product pages, bring in the storytelling element to appeal to the emotional quotient of your customers. Instead of just stating the facts, take your customers on a journey where they find out the origins of your product, its unique features and how your product can enhance the quality of their lives.
A real story will resonate with your customers and make your brand memorable.
4. Optimise Your Product Pages and Make Them Easy on the Eyes
Since most online shoppers browse and shop via their phones, you must have a mobile-friendly website design that loads properly on all screen sizes, quickly and effectively. That’s not all. Choose a page design that has plenty of white spaces and strategically placed product details so that a customer can easily access all the relevant product details and order the product.
Don’t forget to use analytics and periodically check the performance of your ecommerce product pages to catch bugs and technical issues on time and minimise chances of disturbing your customers’ shopping experience.
5. Create an Urgency to Buy
Online shoppers generally respond well to deals and limited-time offers due to FOMO. So if you are hosting a sale or running special offers, highlight these deals to encourage your customers to order sooner rather than later. You can use terms like “Last two left”, or “Sale Ends Soon” to generate faster sales.
You can also consider using LIVE order updates on the page that shows orders getting placed as they happen.
6. Use Compelling CTAs on Your Ecommerce Product Pages
For conversions to happen, you need a strategically worded call to action button that encourages customers to buy your product/s. Some popular CTAs include – Add to Cart, Buy Now, Order Now, and more. Ensure that the CTA button is strategically placed on the page and smartly delivers a sense of urgency to take the desired action.
Always use only one call to action and feel free to experiment with a few to know which one works best for your ecommerce store.
7. Feature Customer Testimonials and Reviews
Social proof has an important role to play in ecommerce and this is why you should incorporate your past customers’ reviews and testimonials to build trust in your brand. Start by encouraging your satisfied customers to leave positive feedback on your website/e-commerce product pages. And at the same time, respond to any concerns customers have as your response shows that your company is reliable.
8. Make It Easy to Exchange and Return Your Products
When purchasing products online, customers look for the convenience of exchanging the products they bought if size or quality is an issue. So if you want online visitors to buy your products with confidence, make your return and exchange policies simple.
9. Suggest Relevant Products
Depending on the products you sell, consider suggesting related products to your customers on your ecommerce product pages when they buy from you. These can be complementary products or related products that may be useful for your customers. You can also offer better pricing or discounts when you buy more than one product from your website.
The idea is to look out for your customers’ best interests and become their preferred brand by default.
10. Build Trust in Your Product Quality
In online shopping, customers cannot touch or feel your products. Hence, it is up to you to build their trust in your company, website and products by displaying trust badges, safe payment gateways and security seals. These elements make your ecommerce product pages more effective and give customers the confidence to buy your products.
Crafting high-quality, sales-generating and effective ecommerce product pages isn’t difficult if you know the important elements to incorporate on each of your product pages. These include good-quality product images, impactful and persuasive product descriptions and ecommerce content, powerful CTAs, offers, storytelling, product suggestions and genuine feedback from past customers. The idea is to enhance the customer buying experience and give them more reasons and confidence to come back and buy from you. Once you do that, you can count on building a fast-growing online customer base that trusts your brand and enjoys shopping with you.